And getting 100 lower volume keywords ranking in position 1 on Google is much easier than ranking a single large volume keyword in the first place, especially for new websites.
They might not be the highest volume (most searched for) phrases on your topic but they are much, much easier to rank for. Understanding the intent behind long tail queries helps you get inside your audience’s head and uncover new ways of writing content for them. Long-tail keywords tend to have higher conversion rates since people who search them tend to know what they want and will often buy straight away. While the competition for short-tail keywords is high, there are fewer websites competing for the phrases that make up a long-tail keyword (like “how to make an omelette”). The majority of search queries aren’t single keywords – they contain multiple terms, many of which are long-tail. For example, “how to make an omelette” is a long tail keyword while “omelette recipe” is not. Long tail keywords are those with more than four words. Instead, you've got juicy keywords that nobody else is targeting but will bring you lots of traffic if you nail the content around them. Gone are the terribly inaccurate “difficulty metrics” and ridiculous volume indicators – these days, this stuff matters less and less. If you've been using Ahrefs, MOZ, and even Google's own keyword tool, LowFruits will be a breath of fresh air. They aren't an exact match for the product or service name, but they're a lot closer than broad keyword searches. Fat head keywords are the natural progression from broad keyword searches.
They only describe your company in broad strokes and are not as specific as long tail keywords. They are some of the most in-demand keywords. At least, that's how a lot of marketers are approaching content marketing now that big sites have eaten up all the top keywords.įat head keywords are single or double words with an especially high search volume. Keyword research is moving away from “fat head keywords” (difficult, high volume topic keywords) and moving towards answering questions. That might sound like a bold statement but I believe it to be true. LowFruits is probably the best keyword research tool out there at the moment (the other recommended option is Keysearch).
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